WATCH: Go ‘beyond reality’ with Jason Oppenheim and Mary Fitzgerald.
Balancing the demands of reality TV and a successful real estate career requires top-notch support and taking breaks when they become available. Find out how “Selling Sunset” stars Jason Oppenheim and Mary Fitzgerald do it all in this exclusive ICLV sitdown with Kofi Nartey.
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“Cautiously optimistic” is how Jason Oppenheim described his assessment of the current market due to better than expected economic news. He and Mary Fitzgerald, both from The Oppenheim Group and Netflix Sell sunsetsat down with author and HGTV’s Sell LA Agent Kofi Nartey at Inman Connect Las Vegas to discuss what’s on the horizon for real estate.
When asked how he finds the time to attend to what’s happening in the market, Oppenheim said he uses the downtime in the market to focus on the things that get left behind during busier times of the year . “I used to think vacations weren’t productive in business,” he said, but now he finds them rejuvenating. Use slow times to dial in your marketing, find a great assistant, and focus on relationships, he advises.
“Delegating is a big thing,” Fitzgerald advised. She said the demands of her business overwhelmed her first assistant and she subsequently had to split the work between a social media assistant and a real estate assistant and take on more focused tasks to help them avoid burnout.
Nartey asked how the show changed Fitzgerald and Oppenheim’s business.
It’s created opportunities that we wouldn’t have had otherwise, but you’re also trying to manage everything, Fitzgerald said. To keep growing, she stressed the importance of having a trusted team.
“My customers expect me to be busy,” Oppenheim said. “I have a really strong relationship with my clients. They call me when they need help. I have become my customers’ confidant and adviser. They know I’m a lawyer, so they call me about litigation.” He’s fortunate that his clients continue to reach out to him proactively, as he doesn’t always have time to talk to them about the demands of the show’s shooting schedule turn around.
Watch the full session of the panel via the video at the top of this post.
Christy Murdock is a realtor, freelance writer, coach and consultant, and owner of Writing Real Estate. She is also the creator of the online course Crafting the Property Description: The Step-by-Step Formula for Reluctant Real Estate Writers. Follow Writing Real Estate on TwitterInstagram and Youtube.