Slutty Vegan is expanding its presence outside of Georgia with a new location in Birmingham
Pinky Cole has dominated the vegan ready meal market in Atlanta, Georgia, one of the country’s largest economies. Now she recently announced that the brand is expanding beyond her hometown.
In a press release shared with Essence, Slutty Vegan confirmed the grand opening of their Birmingham, Alabama location on Sunday, August 21, marking the brand’s first store outside of Georgia.
The restaurant has earned an excellent reputation for serving 100% plant-based burgers, sandwiches and meals that rival traditional convenience in taste and presentation. This is the chain’s sixth brick-and-mortar store.
The expansion follows a $25 million Series A fundraising round that took their brand to $100 million in value. The round was led by Richelieu Dennis’ New Voices Fund and Danny Meyers’ Enlightened Hospitality Investments.
“We’re so excited to sluttify all of Birmingham!” said Kohl. “This location is very special to us – it’s our first location outside of Georgia and we couldn’t be more excited to be a part of your community. We hope you’re ready for us because Slutty Vegan is ready to give each and every one of you an experience.”
It was also recently announced that the brand would be opening a restaurant in Brooklyn, New York — which was a full-circle moment for the founder.
“My very first restaurant — Pinky’s Jamaican & American Restaurant — was in Harlem, so I’ve come full circle,” Cole reportedly said. “It’s an honor to launch a concept in such an established space, just down the street from where Biggie Smalls grew up, and to bring more delicious vegan food to the Brooklyn community.”
The growth of the brand has been remarkable since its inception in 2018 and it is poised to become one of the largest vegan food companies out there.
The Birmingham location is in the Woodlawn area, 5 55th Pl S, Birmingham, AL 35212.